Capture and Measure Success Metrics with Google Analytics

Google Analytics is one of the most powerful tools you can use to measure and monitor the success metrics of your website.

It provides the information you need about who visits your site, what they are looking for, how they got there and what search terms they used. Any person who want to monitor their website performance should use this free tool.

Many website owners have already heard about how Google Analytics can be helpful in understanding what they should work on to fulfill the needs of their readers, and at the same time try to capitalize on it to boost sales. The data extracted are extremely important and it might just give you the answer on how to increase the efficiency of your website.

This is a free tool and anybody can use it. As soon as you have set up your account, Google will immediately start to pull in useful data about your website that you can use to your advantage.

What does Google Analytics measure?

  1. Dimensions – These are the attributes of your website data, such as the town or city where the traffic came from, the social media you are evaluating or the page you are measuring.
  2. Metrics – These are the quantitative element of the dimensions. An example would be the number of traffic from New York City or Atlanta, Georgia.

While dimensions and metrics are the building blocks of Google Analytics, below is a list of the important data that Google Analytics can gather for you.

Average Time On Website – Gathering the data on how long visitors stay on your website will give you a small window of what they are looking for and if they have found what they need. This also determines the pages that are popularly visited by users.

Unique Visitors – If you often wonder how many people exactly visit your website daily, Google Analytics can help you determine the exact number of unique visitors everyday. There are parameters that you can set so that you can view the trends over a certain period of time.

Keywords Used – Using relevant and niche-appropriate keywords definitely helps boost traffic. If you want to know the keywords that are pulling traffic for you, Google Analytics can also give you with this data. Having this information at hand will help you understand what the users are looking for and help you strategize your keyword use in the future.

Sources of Traffic – In the event that you want to track or put a return of investment figure on your SEO efforts, you can definitely use Google Analytics to predict the future growth of your business. Using this tool will allow you to see where all of your traffic comes from and you can also visit the referring links used by your visitors.

Conversions – The conversion data from Google Analytics tell you how people convert on your website and which part of it needs some improvement to increase your conversion rate.

Now that you know the importance of installing Google Analytics, there are some pointers you need to work on to proceed to the next step.

  1. Make sure that the tool is implemented properly. If you are using WordPress, you can easily use the analytics plugin to implement the tool correctly.
  2. Once you have determined the performance of your website, you can dive into further information that will help you improve on your weak points. For example, if people cannot find you through organic search, try to check if you can pull up the data you need to learn why.
  3. Outline the dimension and metric that will show the questions you have regarding your website. For example, if you want to know how many of your visitors dropped by to your website through organic search, you can simply look at the organic traffic of one of the pages.

Think of Google Analytics as a handy tool that can resolve problems. But try not to see it as a solution, but rather a place where you can see problems. Once you identify them, you can dive into the cause of the problem by analyzing the data you have gathered and formulate a plan on how to fix them.

Best Mobile Phones of 2013

Mobile phones are constantly evolving. At one time, people only used them to make calls, but now, consumers have access to lots of additional features. That evolution took a powerful leap forward in 2013. Companies unleashed some of their best offerings yet, giving consumers the chance to do more with their phones than ever before.

Nokia Lumia 1020

In previous years, experts did not think cell phones would ever be able to replace cameras. That changed when Nokia released the Lumia 1020. The phone comes with a 41 megapixel camera sensor. It also has optical image stabilization and super high-resolution zoom. On top of that, it has something called “lossless zoom.”

This feature allows users to zoom in on something after a shot and then reframe the image while maintaining the image’s original quality. The Nokia Lumia isn’t just about pictures, though. It also has voice-guided navigation, Microsoft Office and a maximum talk time of 12.5 hours in 3G. All of these features make it a solid choice for consumers.

Samsung Galaxy S4 Active

The Samsung Galaxy S4 Active is currently the best phone on the market for people who work and play outdoors. The phone is dust proof so users can work outside or go hiking without worrying about damaging the phone. The design also includes liquid protection. The protection is so powerful that users can actually snap pictures underwater.

Sticking with the outdoor theme, the touchscreen was designed to be used with or without gloves. This makes the phone perfect for all types of weather and all environments.

Motorola Moto X

The Motorola Moto X is a good option for people who like phones that offer a great deal of control and are easy to use. In regards to control, users can actually build their own Moto X phones using the Moto Maker website. They can use the site to choose colors and accents for their phones. They can also choose between 16G and 32G phones.

While 32 GB is the maximum internal storage Motorola offers for the phone, users can also store up to 65GB for free on Google Drive. When it comes to ease of use, owners can access the voice and hand control features provided by the phone. Users can set alarms, create notes and more with the sound of their voices. They do not have to touch the phone to activate the voice control. They simply have to speak the command and the phone will comply.

In regards to hand controls, users can activate the camera by simply twisting their wrists. Then, they can touch the screen to take a picture. It’s even easy to upgrade to the Motorola Moto X, thanks to the Motorola Migrate feature. This feature allows users to wirelessly transfer call histories, texts, videos, photos, music, and SIM contacts from the old cell phone to the Motorola Moto X.

At one time, Apple ruled and everyone else was rushing to catch up, but now, the hottest phones are Android devices. With companies like Nokia, Samsung and Motorola throwing their hats in the ring, the competition is steeper and the choices are more exciting than ever before.